Balaji Arruda

Arruda is a traditional leaf herb that is used in India much as white sage and palo santo is used in the Americas – for smudging, banishing evil and negativity, and creating calm sacred space for ritual practice and spell work by witches, pagans and wiccans.

15 gram box containing approximately 15 sticks.

Balaji is one of Paul’s preferred brands that he has insisted on in his own ritual magick practice long before Artes And Craft came into being. High quality and very strong. Exotic and heady, the smell of even half a stick can last for days. This is NOT one of those cheap brands where you can smell the base oil underneath or that smell samey. These are very much WOW and in your face. Perfect for the witch, wiccan or ritual worker who believes that the gods and goddesses deserve a rich and powerful offering.

With over 500 products being exported to over 30 countries as of 2021, Balaji Agarbatti Company was originally established in 1957 as a maker and seller of incense sticks. A name that is today, synonymous with high quality products and patronage that has lasted for more than seven decades.

An additional matter of pride for all of us at Balaji, lies in the fact that our workforce largely comprises of women, who make up almost 70% of the number. Not only are these wonderful women the real back-bone of Balaji as a business, their livelihood is also a source of income, stability and status for them – with most of them being from rural regions – and most importantly, earns them dignity and respect, wherever they go.